Today only, CREA Genève – INSEEC offers you access to this programme at the special price of 1.-!

This eLearning programme, designed to boost your Digital Marketing skills, was developed in collaboration with Facebook, Google, Instagram and Youtube.


In partnership with

Our flexible online training adapts to your pace and offers a stimulating, engaging experience.

Subtitles for course video available in English, French, Dutch and German.

Certified by universities

Introduced by Jean-Noël Kapferer,
Author of The New Strategic Brand Management & Professor at INSEEC Business School, Paris
Introduced by Alastair MacLean,
Strategic Planning Director at Publicis
Introduced by Jed Mole,
European Marketing Director at Acxiom
Introduced by Pierre Chappaz,
Executive Chairman at Teads
Introduced by Magnus Jern,
President at DMI International
Introduced by Dwight Watson,
Global Brand Partner at Nielsen

This program has been designed by marketing experts and developed in partnership with digital industry leaders including Facebook, Google, Instagram and YouTube.
Download the brochure


  • 1 STATE OF THE DIGITAL WORLD To explore the consumer’s new playground and the way they interact with brands.
  • 2 Marketing Fundamentals To build on the essentials of marketing to shape your success in the digital world.
  • 3 STRATEGIC PLANNING To learn how to drive your brand, communication and media planning in this ever-changing environment.
  • 4 TARGETING & DATA To seize the new opportunities offered by targeted approaches to reach your audience.
  • 5 Formats To be able to select the most effective digital formats: display, mobile, native advertising, video and e-mailing to engage with targeted consumers in a relevant way.
  • 6 PLATFORMS To dive into Google, Youtube, Facebook, Instagram, Twitter, Snapchat and LinkedIn, and build your brand presence.
  • 7 MEASUREMENT To delve into the Key Performance Indicators and leverage the practical tools to improve your campaign’s performance.
  • + FACE-TO-FACE WORKSHOPS (optional) Participate in our workshops to practice and consolidate your knowledge through direct contact with the experts, and challenge marketing concerns with peers.


Our course is aimed at marketing professionals who want to develop and update their skills and knowledge in order to succeed in the digital world. Pre-requisites: None.

3 levels of certification are delivered according to your rate of right answers at the final quiz: Completion (50%) / Professional (65%) / Expert (80%)


The programme is totalling 30H + 20H recommended to deepen with additional course materials before the final quiz.


The ECTS credit system is a system of recognition of prior learning which makes it possible to transfer and accumulate credits.

Final Quiz

It consists of 120 questions. The certification is conditioned by your rate of right answers at the final quiz.


On completion of the online modules, successful candidates will be invited to participate in a one-day optional workshop with peers.


Whether you are part of a corporate or smaller company, it is a marketer's responsibility to update their skills in order to communicate effectively in a digital ecosystem.
Cynthia Colliard / CEO Echographic
The courses is interesting, professional and well made. It's interesting for all those who wish to upgrade their knowledge in digital marketing. The great plus point : the Learning7 support team is always responsive and willing to help.
Damien Rufi / Level Studio
My work is mostly on the operational side, so this programme allowed me to have an additional background in digital marketing and make me understand better the strategic issues of my clients. I highly recommend this online training that allows you to progress at your own pace.
Cyril Bosson / Freelance