ONLINE COURSE

DIGITAL MARKETING CERTIFICATION

UPGRADE YOUR DIGITAL SKILLS!

This Digital Marketing eLearning program, build to help you upgrade your digital skills, has been developed in partnership with Facebook, Google, Instagram and Youtube. No engagement: you pay as you go and you’re free to pass the exam whenever you’re ready.

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In partnership with

Our flexible online training adapts to your pace and offers a stimulating, engaging experience.

Certified by universities

Introduced by Jean-Noël Kapferer,
Author of The New Strategic Brand Management & Professor at INSEEC Business School, Paris
Introduced by Alastair MacLean,
Strategic Planning Director at Publicis
Introduced by Jed Mole,
European Marketing Director at Acxiom
Introduced by Pierre Chappaz,
Executive Chairman at Teads
Introduced by Magnus Jern,
President at DMI International
Introduced by Dwight Watson,
Global Brand Partner at Nielsen

This program has been designed by marketing experts and developed in partnership with digital industry leaders including Facebook, Google, Instagram and YouTube.
Download the brochure

7 MODULES
PROGRAMME

  • 1 STATE OF THE DIGITAL WORLD To explore the consumer’s new playground and the way they interact with brands.
  • 2 Marketing Fundamentals To build on the essentials of marketing to shape your success in the digital world.
  • 3 STRATEGIC PLANNING To learn how to drive your brand, communication and media planning in this ever-changing environment.
  • 4 TARGETING & DATA To seize the new opportunities offered by targeted approaches to reach your audience.
  • 5 Formats To be able to select the most effective digital formats: display, mobile, native advertising, video and e-mailing to engage with targeted consumers in a relevant way.
  • 6 PLATFORMS To dive into Google, Youtube, Facebook, Instagram, Twitter, Snapchat and LinkedIn, and build your brand presence.
  • 7 MEASUREMENT To delve into the Key Performance Indicators and leverage the practical tools to improve your campaign’s performance.
  • + FACE-TO-FACE WORKSHOPS (optional) Participate in our workshops to practice and consolidate your knowledge through direct contact with the experts, and challenge marketing concerns with peers.

CERTIFICATION

Our course is aimed at marketing professionals who want to develop and update their skills and knowledge in order to succeed in the digital world. Pre-requisites: None.

30H

The programme is totalling 30H + 20H recommended to deepen with additional course materials before the final quiz.

ECTS

ECTS credits under assessment.

Final Quiz

It consists of 120 questions. The certification is conditioned by a 80% minimum rate of right answers at the final quiz.

Face-to-face

On completion of the online modules, successful candidates will be invited to participate in a one-day optional workshop with peers.

TESTIMONIALS

Whether you are part of a corporate or smaller company, it is a marketer's responsibility to update their skills in order to communicate effectively in a digital ecosystem.
Cynthia Colliard / CEO Echographic